JOB TITLE:
Customer Engagement Coordinator
REPORTS TO:
H&RBD Lead
BUSINESS AREA:
Greater Gulf
GRADE:
L2-1
DATE AMENDED
Nov 2020
JOB PURPOSE
To implement and execute marketing activities/projects for promoted portfolio of Company products in Country in order to build strong brand awareness and maximise sales volumes and profits.
KEY RESULTS / ACCOUNTABILITIES
Support with day-to-day activities
- Contribute to the development and implementation of launch and tactical marketing plans that are in line with the local business strategy and meet agreed budget
- Mobilizing the team around country projects that aim at improving patient care.
- Participate in cross-functional brand teams’ sessions during planning and budget process/ and follow up for execution of agreed upon projects
- Business analytics and monthly reporting to Marketing Head and Country Head from country perspective
- Coordinate and manage symposiums, congresses and meetings in order to increase market presence for the company products
- Plan and monitor marketing expenditure within agreed budgets and recommends action to correct any variance from the plan
- Manage digital and virtual events and activities, ensure follow-up with digital agencies and secure approval of all required approvals
- Coordinate and manage events incorporated in brands tactical plans/ campaigns brief and interface with external agencies
- Initiate, build and maintain strong relations with key opinion leaders at country and regional level in order to increase market presence for the assigned company products
- 40% field time allocation
Budget Management & Events Support
- Manage assigned projects and ensure meeting projects’ KPIs for country
- Manage, operate and maintain electronic systems related to H&RBD Gulf BU initiatives
- Plan and coordinate launches, conferences and events related logistics in UAE. Manage all central projects for the BU (excluding RTMs and Group meetings).
Build/Maintain Corporate Governance
- Copy, edit, proofread, and revise internal / External marketing communications materials for Country
- Maintaining global materials with marketers and follow up approval process
- Mobilizing the team around country projects that aim at improving patient care (PSP programme and execution)
Weekly Reports
- Consolidate the list events and share with the Franchise Lead / BUH. (Launches, Standalone, Intl Sponsorships, V-RTM/Webinars, RTM)
- Work with business partners to determine event budget and manage expenses to that budget.
Maintain Compliance
- Abide by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company
Ethical Leadership
- Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
- Escalates any decisions, or seek the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role
Environmental and Safety Leadership
To care for his/her own safety and wellbeing and the safety of others, and to co-operate with the company to ensure a safe place of work.Employees are therefore expected to:
- Support and conform to Company safety rules and procedures to ensure a safe and healthy working environment
- Report any accident, incident or near miss, whether it be of personal injury or property damage
- Assist in the investigation of accidents with the objective of introducing measures to prevent recurrence
- Thoroughly read all safety documentation issues by the Company and comply with its requirements. Escalate any doubts or uncertainties to their supervisor and / or manager.
KEY WORKING RELATIONSHIPS
INTERNAL
Cross Functional Collaboration with:
- Gulf Marketing Team
- Function Heads
- GM PMO
- CC Management
Regular Contact with :
- HRBPs and Head of HR
- Regional HR Centre of Expertise personnel
- Employees and Line managers in Sanofi Gulf
EXTERNAL
- KOLs
- Advertising agencies
SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS
- Communication skills
- Knowledge of digital solutions to integrate to improve patient care
- Strong follow up abilities and project management skills
- Ability to develop accurate, meaningful and reliable reports to management as well as other parts of the organization
- Strong knowledge and experience in the fields of pharmaceutics/Marketing and Project Management
- Analytical abilities
- Able to manage by influence, driving cross functional teams around country Projects
- Self-starter and ability to work independently as well as with other team members
- Good communicator, at a variety of levels, from sharing own vision to detailed implementation questions
- High commitment to business/Projects results and to team achievements
- Team player/ Multicultural knowledge and understanding
- Minimum of 2 years’ experience in pharmaceutical marketing in the GCC
- Hematology experience is a must
- Experience in rare blood disorders – preferred
- New launch experience – a plus
- Act for Change
- Cooperate Transversally
- Develop Self & others
Intermediate
Advanced
Advanced
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
